Centre for Rights Education and Awareness (CREAW)

Addressing Intimate Partner Violence by Infusing Radio and Imarisha Mahusiano Model

The Centre for Rights, Education and Awareness (CREAW), a national, feminist women’s rights Non-Governmental Organization (NGO) supports strategic and innovative initiatives, and collaborates with progressive thinkers, irrespective of gender, age, sexual orientation, race, class, education or affiliations to reach its ideals. CREAW is partnering with the Agency for Empowerment of Pastoralist (AFEOP) that employs participatory media, technology, and outreach activities to drive sustainable and transformative change within communities to implement the Imarisha Mahusiano Couples curriculum- an adaptation of Indashikirwa that you can learn more about here.

CREAW will deliver a curriculum-based model with heterosexual couples that explores the household maintenance of power framework within the concepts of understanding power (power within, power to, power with) and negative types of power to foster individual level social norms change that emphasizes the benefits of non-violent, healthy, and equitable relationships. The curriculum will further provide (and tools including media content) to support other couples through a peer-to-peer learning model including supporting accountability and sustainability new norms. AFEOP will develop radio dramas based on Imarisha Mahusiano model and establish listener groups to diffuse the curriculum content in couples and opinion leaders and wider communities in implementation. The model will be adapted into a radio program where couples can listen, learn and transform their knowledge, skills, attitudes and behaviors towards respective relationships. Broadcast of the radio programming will reach a wider audience with the same content and messaging, thereby helping to sustain transformations and foster a more enabling environment within couples in the community.